Illustrator A1 Alphabet

This was the first time i had actually sat down and used illustrator, it was a whole new program i had to learn. I thought compared to photoshop it was hard to get used to because of the locking of the layers, and how to save to document correctly. I picked up on quite a few other tips, like what document i need to use for a certain item. I think now that i should be able to use the program but there are parts that i would be unsure on but if i don't know how to do something i would just ask for help. My final A1 sheet wasn't to visually exciting but i am happy to look at it for progress.

No news is good news Friday 20th November

Notes

Always put senders address on letter/envelope

Never take work out before you try talking to the client

Don't get wound up about work you are meant to enjoy it

When i had to present the work i had done to the Graphic Designer (forgot his name) i was really nervous because i didn't know what he will think of it ect. However when I showed him my three posters based upon Going Green, i didn't really feel to happy with them, i think it was because it didn't reflect me and myself couldn't find them visually interesting. However when I turned them over the designer said he could remember them on the wall and thought they were really good but i said i didn't really like them and he responded well the brief was to create three high impact posters to communicate a message and yours do exactly that and nothing else so its clear and straight to the point. I felt this feedback was really appreciated coming from someone who has worked in industry for a number of years. Then when i showed him the mail shot he seemed really pleased with that but he said next time find out how you can get the air fresheners cut by machine to make it look that more professional I agreed and will need to learn within year one where and what all the resources offer.

No news is good news Concept Building

Concept Building

What?

Make families more aware how to save energy when using cars. 

Why?

From Research families are a big contributor towards emissions with their big cars and could do something that the children will understand and ask there parents why havent you checked the air pressure of the tyres for example.

How?

To instruct families and their children how to save energy using instructions

Who?

Young Families that use large cars.

To inform families how they could save energy by instructing them.

Useful tips checklist.

Pull out instructions with an air freshener.

Colour Stock?

Same as before because they had impact and relates to the subject matter.

Poster Evaluation Number 2

What statement /fact/ question is being communicated to you?

The message seems to be reducing car emissions? Shown through black clouds and green clouds giving off different amounts of carbon.

Is this being communicated in a clear and focused way?

Unsure

What could you develop further?

The text poster with just green doesn't communicate. The other 2 posters represent it with cars but text poster is possibly a little vague in how to go green

Have the posters been kept simple and to the point?

Yes

Is a statement fact or question being posed?

The statement is being personally directed at the viewer. Its informing you to do something but in the two image based posters how are you supposed to change a car. Is it about the LPG conversions (haven't a clue what that means)

Has the restriction of the two colours plus been met?

Yes

Are the two colours plus stock appropriate to the solution?

Yes

Why are the two colours appropriate/inappropriate?

The colour is a direct link to the message being communicated and makes the poster stand out.

Do the posters work as a set or a series?

Unsure

Why do they work/don't work as part of a set or series and could this be developed further?

The two with text do, the image based only does stand out a little probably because the amount of the cars co2 has change and is a different composition on the hill.

Is it clearly evident which poster is TYPE, IMAGE and TYPE & IMAGE?

Yes very easily recognisable

Are the posters memorable immediate high impact and clear?

The are because of the bold impact of colour. The stand out and are very easy to read, although doesn't instruct the viewer as much as they could. If its about making cars more environmentally friendly the message doesn't run through the set.

Do you feel the brief has been fulfilled to it's full potential?

Unsure

Further feedback...

The statement go green now is fine but the posters doesn't say how or really inform the viewer as much as posters of this theme should. Just need the message clearer. If its about car usage could have a green bike and a black polluting car?

Poster Evaluation

What statement /fact/ question is being communicated to you?

x amount of pollution/co2 is produced by cars per time period

Is this being communicated in a clear and focused way?

Yes

What could you develop further?

Image consistency and quality green cloud but black cloud has black dot stroke?

Not sure if the shape of the land works. May need to be more consistent between the two images or maybe the shape could represent something?

Have the posters been kept simple and to the point?

Yes

Is a statement fact or question being posed?

Any- Obviously been aimed at reducing pollution because the posters are encouraging lift sharing 

Has the restriction of the two colours plus been met?

Yes

Are the two colours plus stock appropriate to the solution?

Yes

Why are the two colours appropriate/inappropriate?

Black and white create high impact and the green chosen was because it had obvious connections of environment friendly

 

Do the posters work as a set or a series?

Unsure

Why do they work/don't work as part of a set or series and could this be developed further?

The text and text and image work well together because of the amount of black and white . The image poster is a bit weaker because of the amount of white.

Is it clearly evident which poster is TYPE, IMAGE and TYPE & IMAGE?

Yes

Are the posters memorable immediate high impact and clear?

Text poster is effective, because its bold and obvious. Text/image is nearly as strong , but clouds are weak compared. Image doesn't communicate much by itself maybe the black section should have more cars? Green section could be on top showing positive improvement that is being advertised.

Do you feel the brief has been fulfilled to it's full potential?

Yes, Unsure

Further feedback...

Text logo in text image poster is great- copy over to text poster because the alignment is weak on that one! Image poster needs to be more obvious and communicate more of the cars/clouds positive/ negative?

OUGD101 DUPLICATE

Becky Tipping

What is being communicated and how?

The duplicated meanings of the v-mail appears to be an envelope format the final outcome has history behind what has been produced and details which make you want to explore it further such as the folds.

How well does this answer the brief?

the amount of research that has gone into this piece has benefited the outcome and it is visually interesting. Has used a former letter form yet don't know which one hasn't been documented. All letters are the same height and could be used as a font. Demonstrates the word.

How well has the idea been visually explored?

The visual exploration has been explored and has been influenced by one main idea all the way through to select colour and font and which paper would be best to recreate the v-mail.

What are the strengths of the resolution?

The strengths of this work have gained knowledge of printing method and the history into these.

How could this be improved?

Either draw men on each card or not at all don't improve it in any way make the work weaker at its all printed. Unless you know what v-mail is as i did not before reading its hard to understand why this is printed would people know to fold the text maybe some should have been A5 folded to A6 to demonstrate.

General comments...

Although i think the work is very interesting and visually appealing.