Poster Evaluation

What statement /fact/ question is being communicated to you?

x amount of pollution/co2 is produced by cars per time period

Is this being communicated in a clear and focused way?

Yes

What could you develop further?

Image consistency and quality green cloud but black cloud has black dot stroke?

Not sure if the shape of the land works. May need to be more consistent between the two images or maybe the shape could represent something?

Have the posters been kept simple and to the point?

Yes

Is a statement fact or question being posed?

Any- Obviously been aimed at reducing pollution because the posters are encouraging lift sharing 

Has the restriction of the two colours plus been met?

Yes

Are the two colours plus stock appropriate to the solution?

Yes

Why are the two colours appropriate/inappropriate?

Black and white create high impact and the green chosen was because it had obvious connections of environment friendly

 

Do the posters work as a set or a series?

Unsure

Why do they work/don't work as part of a set or series and could this be developed further?

The text and text and image work well together because of the amount of black and white . The image poster is a bit weaker because of the amount of white.

Is it clearly evident which poster is TYPE, IMAGE and TYPE & IMAGE?

Yes

Are the posters memorable immediate high impact and clear?

Text poster is effective, because its bold and obvious. Text/image is nearly as strong , but clouds are weak compared. Image doesn't communicate much by itself maybe the black section should have more cars? Green section could be on top showing positive improvement that is being advertised.

Do you feel the brief has been fulfilled to it's full potential?

Yes, Unsure

Further feedback...

Text logo in text image poster is great- copy over to text poster because the alignment is weak on that one! Image poster needs to be more obvious and communicate more of the cars/clouds positive/ negative?